The SMTown Artium (I think it’s still pronounced ‘atrium’ but they were being clever) is a store created especially for SM Town artists, featuring many of their signature styles as well as souvenirs for you to buy. It also has a pop-up cafe, a studio for make up and photos, and a hologram theatre and event hall (some of these will not be open until mid-January)
METRO STOP: Samseong Station (삼성역) Exit 6 – COEX Mall (direct passageway)
DIRECTIONS: Just continue on straight out Exit 6 (there will be stairs and then a passageway of pillars) and it will open up to roofless open space with a bit of a pathway to the side for visitors of the mall. If you continue to go straight, there will be a sign telling you where the artium is and some escalators going up. Take those escalators and then turn right at the top and the glass doors should be right there (there should be lots of pillars with SM Artist names on them)
PHOTO DIRECTIONS TO COME
(I forgot to take them when going the first time I was too excited)
RECOMMENDATIONS: The pop-up cafe has a lot of different signatures of your favourite artists. When I went, I sat at Tao’s table. I really liked the Super Junior ice cream. I have yet to try their cakes or cupcakes, but don’t get the chocolate éclair. That didn’t taste very good at all.
WHAT (NOT) TO DO THERE: Try to listen to staff, especially if there are lines. Don’t cut as it’s unfair for those who stood behind you. Also it’s just rude. Don’t cut any line. Ever.